Industry Accountability Social Media Toolkit

Why Should We Hold the Gun Industry Accountable?
Guns are the number one killer of kids and teens in America, but the gun industry continues to market their products to us, innovate to make them deadlier, and evade responsibility for the harm they cause.
Students Demand Action is demanding that the gun industry step up and take action to save lives. Raise awareness and encourage others to sign the petition through posts on social media.
- List of Demands: Gun Industry, Stop Killing Us
- Petition: Join Us In Holding the Gun Industry Accountable
Here’s What You Can Do
- Use your unique voice to hold the gun industry accountable. These captions are just examples. You’re encouraged to personalize them or just use them as inspiration for your own content.
- Tag @StudentsDemand in all of your tweets, posts, and stories.
- Include links to the list of demands and petition, and use graphics whenever possible.
Sample Social Media Posts
Sample #1
I’m a @studentsdemand volunteer because [add your personal story to tell us why]. We don’t have to live and die like this. Demand accountability from gun makers by signing the petition:
Sample #2
Guns are the number one killer of kids and teens in America, yet the gun industry refuses to take responsibility when our lives are lost to their killer business. Join us and demand accountability by signing the @studentsdemand petition:
Sample #3
The gun industry continues to profit when we’re paying for it with our lives. Not on our watch. Demand Accountability and sign the @StudentsDemand petition:
Sample #4
American industries must be accountable, and the gun industry is no exception. We’re pressuring gun makers to step up to take action and save lives. Read our full list of demands and sign the @studentsdemand petition.
Sample #5
As a gun violence survivor, I’m demanding accountability from the gun industry because [tell us your reasons]. Join me and sign the @studentsdemand petition:
Graphics to Download and Share
Square Graphics


